From MQL to SQL: The Path to Revenue
Understanding the journey from Marketing-Qualified Leads (MQL) to Sales-Qualified Leads (SQL) is essential for businesses to drive revenue and growth. This process is critical in every company’s sales funnel, and it involves converting potential customers who have shown interest in a product or service into sales-ready leads. In this article, we will explore some tactics […]
Elevate Your Sales Strategy: The Discovery Call Essentials
Discovery calls are a favourite topic at Revenue Architects because they are pivotal for a company’s functioning and revenue. That’s why we’re sharing the basics of this crucial first step in sales. We’ll provide a simple script and six steps to making a successful discovery call, emphasising preparation, confidence, effective questioning, active listening, follow-up, […]
