Major Account Planning and Strategy

Coach

Noah Wesker-Tamari

Duration

4 hours

Who should attend:

C-Level execs, VP of Sales, VP of Marketing, VP of Customer Success

Who should attend:

C-Level execs, VP of Sales, VP of Marketing, VP of Customer Success

The Major Account Planning and Strategy workshop is a key component in your going upmarket sales strategy, designed to help sales professionals effectively manage and grow major accounts in upmarket segments.

This workshop teaches participants how to develop comprehensive, customized strategies that cater to the unique needs of large, complex accounts.

It focuses on deepening relationships, increasing account penetration, and leveraging cross-selling and upselling opportunities.

Through practical tools and frameworks, attendees will learn how to align their strategic plans with client objectives, ensuring long-term partnership and sustained revenue growth.

Outcomes:

After completing the Major Account Planning and Strategy workshop, participants will be well-equipped to handle and expand major accounts with precision and strategic foresight.

They will have a clear understanding of how to craft detailed, client-specific strategies that foster strong, enduring relationships with key stakeholders.

Attendees will also learn to identify and capitalize on cross-selling and upselling opportunities within these accounts, effectively increasing their value and revenue contribution.

Equipped with these advanced skills, participants will be able to drive consistent growth and success within their organization’s most significant accounts, aligning closely with the broader goals of moving upmarket.